Insightful heatmaps built on powerful data
Everyone from software engineers to brand marketers can decipher user behavior with easy-to-interpret engagement maps.
The easiest way to understand user engagement
See what catches users’ eyes
Check the pulse of any page on your site or app to see how users are navigating and exploring your content.
Validate design and messaging
Watch where users are responding as expected or clicking astray to identify issues (and wins) with top navigation, page hierarchy, buttons, and more.
Prioritize hypothesis testing
Examine scrolls and clicks, detect areas ripe for optimization, and collaborate with your team to ideate solutions.
When engagement maps are clear, so are your next steps
Fortive’s 20+ portfolio companies use FullStory to gain detailed user insights worldwide
With FullStory, we can quickly figure out why users are behaving in certain ways and uncover issues and growth opportunities that weren’t even on our radar.”