See a clear path to conversion at every stage of the funnel
Optimize your customer journeys with complete information on their interactions.
Identify
See where visitors and users take the action you were hoping for—and where they get off the happy path.
Optimize
Form hypotheses to test, iterate, and measure your way to smoother user journeys.
Show
Demonstrate the impact of your team’s efforts with full capture of the metrics you need.
Stop wondering whether your efforts are working
Some say marketing is more art than science. But those people haven’t used FullStory. See exactly where friction occurs and how to resolve it to improve click-through rates, form fills, and even page performance to move more leads through the funnel.
Test and iterate faster
Dive into Heatmaps, Session Replay, or Journeys to see how users or visitors are navigating your digital experience and interacting with specific elements. Integrate with your favorite experimentation tool like Optimizely or ABTasty to discover opportunities for improvement.
Measure the value of your work
Easily access metrics to demonstrate the impact of your work with dashboards for KPI tracking and reporting, combining segments with funnels to show marketing influence, and even the dollar size of conversion opportunities your team drove.
Support every decision with easy-to-access data
Marketing teams across industries and regions choose FullStory to make their work easier. Here's why.
With FullStory
Keep customers engaged longer with content that they actually scroll, tap, or click their way through- Move prospects or freemium users along the funnel to generate more opportunities for sales
- Understand your audiences to optimize their unique experiences
- Spot opportunities for conversions, take advantage of them, then measure the impact of your work
Keep customers engaged longer with content that they actually scroll, tap, or click their way throughWithout FullStory
Speculate why your bounce and exit rates are so high- Keep sending nurture emails, betting that this will finally be the CTA that they click on
- Hope most people are accessing your landing page from desktop because you don’t have resources to improve the mobile version
- Run a campaign you think performed well, but lack the receipts you need to show leadership
Speculate why your bounce and exit rates are so high“Super helpful and easy tool for marketers”
“As a marketer, it's great to have the ability to see how visitors are interacting with your site—from both an overall and an individual perspective. It's super easy to create segments that you expect to monitor regularly or just go in and take a look at something on a one-time basis… We're able to monitor conversions on our website—what's working, where visitors are having issues, etc.”
Collate all your marketing data in one place
CRO, growth, and demand gen teams will love pairing FullStory’s DX data with their other systems of record. Use FullStory with your CRM, CMS, ecommerce tools, CDP and more. (We are always updating our list of technology partners.)
Additional Resources
Connecting the web of omnichannel experiences
Server Side APIs empower teams to build better customer experiences by reconciling data tracked in third-party systems with DX insights.
How to monitor and optimize your website for Google’s Page Experience ranking
Everything you need to know about the Google Page Experience signal and how FullStory helps keep your site up to speed.
How product analytics plays a part in each phase of DX maturity
Find out how product analytics and Digital Experience Intelligence change from one phase of DX maturity to the next.